Terms of Service

Last updated: March 2026

These terms govern your use of the Lattify platform and website (lattify.co). By accessing or using Lattify, you agree to these terms.

Lattify Ltd is registered in England and Wales. Contact: hello@lattify.co

1. What Lattify does

Lattify is a software platform that converts video content into AI-generated interactive training guides for businesses. We provide the tools; you provide the content. Your content remains yours.

2. Accounts

To use Lattify beyond our public website, you need an account. You are responsible for keeping your login credentials secure and for all activity under your account. One account represents one organisation unless otherwise agreed.

You must be at least 18 years old and have the authority to bind your organisation to these terms.

3. Your content

“Your Content” means any videos, text, images, or other materials you upload to or create within Lattify. You retain full ownership of Your Content. By uploading content, you grant Lattify a limited licence to process, store, and display it solely for the purpose of providing the service to you.

You are responsible for ensuring you have the right to upload any content, including obtaining consent from any individuals who appear in your training videos.

We do not use Your Content to train AI models, share it with other customers, or repurpose it beyond delivering the service.

4. What you can and cannot do

You can:

  • Use Lattify for your legitimate business training purposes
  • Create, edit, and distribute training guides to your team
  • Export your content at any time

You cannot:

  • Share your account credentials with unauthorised users
  • Use Lattify for any unlawful purpose
  • Attempt to reverse-engineer, decompile, or extract source code from the platform
  • Upload content that is illegal, harmful, or infringes third-party rights
  • Resell or redistribute Lattify as your own product
  • Intentionally disrupt the platform or other users’ access

5. Lattify’s intellectual property

The Lattify platform - including its design, code, AI models, and documentation - is owned by Lattify Ltd. These terms do not transfer any intellectual property rights to you beyond the limited licence to use the service during your subscription.

The training guides we generate from your content are your property. The underlying technology and methods used to generate them are ours.

6. Subscriptions and payment

Lattify is offered on a subscription basis. Pricing, features, and billing cycles are described on our website and may change with reasonable notice.

Payments are processed securely through Stripe. By subscribing, you agree to Stripe’s terms of service.

If payment fails, we may suspend access after reasonable notice and an opportunity to resolve the issue.

7. Free trials and founding partner programmes

We may offer free trials or promotional programmes (such as our Founding Partner programme) with specific terms communicated at the time of enrolment. When trial-specific terms conflict with these general terms, the trial-specific terms apply for the duration of the trial.

8. Cancellation

You can cancel your subscription at any time. Cancellation takes effect at the end of your current billing period. After cancellation, you will retain access to export your content for 30 days.

We may terminate your account with notice if you breach these terms or if we discontinue the service. In the event we discontinue the service, we will provide at least 90 days’ notice and an opportunity to export your content.

9. Availability and support

We aim to keep Lattify available and reliable, but we do not guarantee uninterrupted or error-free service. Maintenance, updates, and factors beyond our control may cause temporary downtime.

We provide support via email during UK business hours. Response times depend on your subscription tier.

10. Data and privacy

Our collection and use of personal data is governed by our Privacy Policy. By using Lattify, you confirm you have read and understood it.

If you upload content that includes personal data of your team members (such as training videos featuring employees), you are responsible for having the appropriate legal basis to do so under applicable data protection law.

11. Limitation of liability

To the extent permitted by law:

  • Lattify is provided “as is.” We do not warrant that it will meet every specific requirement or expectation.
  • Our total liability for any claim arising from your use of Lattify is limited to the fees you have paid us in the 12 months preceding the claim.
  • We are not liable for indirect, incidental, or consequential damages, including lost profits, data loss, or business interruption.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.

12. Indemnification

You agree to indemnify Lattify against claims arising from your content, your use of the platform in breach of these terms, or your violation of any third-party rights.

13. Changes to these terms

We may update these terms from time to time. Material changes will be communicated at least 30 days in advance via email or an in-platform notice. Continued use after changes take effect constitutes acceptance.

14. Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Contact

Questions about these terms? Reach us at hello@lattify.co.